Create A Marketing Calendar

Small-business owners are busy people. In fact most work in excess of 60 hours a week. By creating a marketing calendar you can prioritize the importance of each change you want to make in your current marketing activities. Or prioritize each new marketing idea you want to implement into your marketing routine. Developing a marketing calendar is actually quite simple to do, even if you already have a marketing plan in place. Get started by making two lists; the first should comprise the new marketing ideas you would like to test or implement. The second list should comprise current marketing activities that you feel could be improved upon or done better. Each list should be prioritized with the most important things at the top. Once you have created the lists, simply place each item into your yearly business planner on the dates you feel each new or improved marketing task should be started or implemented in your marketing and action plan.

Excerpted from, 'The Ultimate Small Business Marketing Guide' -page 25