Skip the hip and latest fads in terms of naming your new business enterprise. Instead stick with the time-tested and proven formula of keeping it simple and making a good and memorable first impression on consumers. your business name should tell people in a flash what you do and what's in it form customers (the benefit). It should be memorable and easy to spell and pronounce. ABC Pool Cleaning, granted, is not a very original business name. But it does tell people what you do (clean pools), what's in it for them (not having to slave all day cleaning their own pool), it's memorable (we all learned our ABCs), and it's very easy to spell (once again, we all learned our ABCs). more than anything else your business does or sells, it is your business name that will promote your business and get used the most, in print and verbally. The importance of having the right business name cannot be understated. Avoid names tied into your specific geographic area in case you want to expand the business nationally or internationally down the road. Seattle Pool Cleaning just wouldn't have the same recognition and impact in Miami or in Dallas as it would in Seattle. yet, National Pool Cleaning would be a name that would be universally adaptable regardless of geographic operating location.
Excerpted from 'The Ultimate Small Business Marketing Guide'
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