Before they spend their hard-earned money, most consumers want to know they are doing business with a credible and honest firm. One of the best and most affordable ways for you as a business owner to drive home the fact that your business is both credible and honest is by becoming a member of your local branch of the Better Business Bureau. Membership in the BBB is especially important if you're in the business of providing consumers with services. As a service provider, one of your main sales and marketing tools is your business reputation and how you treat customers. Being a member of the BBB will help form an instant impression of credibility adn good reputation. Once your business is registered with the BBB, be sure to promote the fact by including the BBB member logo in all advertisements and sales materials you use. Furthermore, most BBB branches publish an annual Better Business Pages or similar publication that lists member businesses and what they do. Advertising in these BBB publications is inexpensive and you'll quickly discover that many people, especially those have had bad past experiences purchasing a product or service, will only deal with businesses that belong to the Better Business Bureau.
Excerpted from 'The Ultimate Small Business Marketing Guide'
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