1. Reach college students. The more than about 15 million students in colleges nationwide spend around $200 billion in products and services each year. Now there's a down-and-dirty way to reach them-with ads posted in laundry rooms on college campuses. For information, contact Wasboard Media and OnPoint Marketing.
2. Hit the links. If golfers are your target, trying advertising on the sides and backs of hospitality carts-mobile units selling beverages and golfing supplies that stop once every hour at each group of golfers. Sports Cart Media offers hospitality cart signage on nearly 1,000 golf courses, with seven advertising spaces available on each cart.
3. Pump them up. Local business owners in select markets have a new form of advertising available to them via the nearest gas pump. Direct Cast Network has embedded computer chips in gasoline pump handles that play a mix of advertisements, information, and entertainment when a nozzle is placed in a fuel tank.
4. Get in the swim. Take corporate sponsorship of sports facilities one step further with logos and ads in and around public swimming pools. you can place signage on scoreboards, timing clocks, starting blocks, walls, and supporting pillars-even on the bottom of the pools. Contact your local community pools, aquatic centers, and universities concerning sponsorship.
Excerpted from 'The Ultimate Small Business Marketing Guide'
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