Do your marketing strategies need a boost? Guerrilla marketing guru Jay Conrad Levinson offers these smart tips:
1. Don't just network-build relationships. Send notes to people you've just met indicating you would like to talk again.
2. Make sure your ads answer every consumer's No. 1 question: What's in it for me?
3. Give something to your best customers. Gifts work best as a follow-up to a sale or a referral, on a holiday or for the customer's birthday.
4. Personalize your faxes. And add an easy-response device, such as 'To order, sign here and fax back.'
5. Know the best ways to reach a prospect. A letter followed by a phone call is tops. Next best is a referral then a cold call.
6. Always communicate with your customers, even when you're not trying to sell them anything. That's why you build relationships.
By Entrepreneur Magazine's Rieva Lesonsky. Excerpted from The Great Big Book of Business Lists by Entrepreneur Press.
No comments:
Post a Comment