Entrepreneurs on a tight advertising budget should regard community notice boards as a free and very valuable source for advertising your products and services. Design a business flier complete with a description of your product or service, what it will do for people (benefits), how they can contact you, and most importantly a call for action. Or simply put, why they should contact you right away to tak advantage of your product or service offer immediately. Photocopy the fliers for pennies each at your local copy center and always stock a supply of the fliers and thumbtacks in your car so you can make a weekly run posting the fliers on every community notice board in your area. These boards are typically found in buildings and areas of your local community:
*Supermarkets
*Convenience stores
*Public libraries
*Community colleges, universities, and high schools
*Coin laundries and dry cleaners
*Automotive service stations
*Community centers
*Fitness centers
*Public markets
*Sports complexes
*Churches and club or association buildings
Once your advertising fliers are printed, community notice board advertising is free, so why not put it to work for your business? Be sure to use a telephone tear-away system on the bottom of the fliers so interested parties can take the number and call once at home or the office.
Excerpted from 'The Ultimate Small Business Marketing Guide'
No comments:
Post a Comment